
Emerging markets represented 41% of sales and grew by 7.8%.Our premium offerings represented 35% of sales and grew by 12%.Direct-to-consumer businesses represented 8.7% of sales and grew by 8.7%.E-commerce sales represented 14.3% of sales and grew by 15.1%, and our digital spend increased to 51%.31 of our trusted brands, including Maggi, Milo and Nido, generated over CHF 1 billion each in annual sales at the retail level.Plant-based food products generated sales of around CHF 800 million with organic growth of 16.8%.High-growth categories of coffee, pet care, nutrition, water and nutritional health science, together representing 63% of sales, grew by 8.2%.
#Dairy agenda drivers
In 2021, our investment in strategic drivers yielded the following: We partner with customers across the retail landscape to adapt our product portfolio and channel strategies, leveraging our global brands to customize new products for local tastes and preferences. Our digital technologies help us identify emerging consumer needs and business model opportunities so we can bring differentiated innovation to market fast. We compete in attractive and growing categories and prioritize investments to stay relevant and win in every segment and market in which we operate.

Bring distinctive, premium innovations to market fueled by creative exploration and consumer insights, pioneering nutrition science and culinary excellence.Apply our expertise in nutrition, health and wellness - developed over more than 150 years - to help people, families and pets live happier, healthier lives.That is why we take the following actions: Products that are healthy for consumers and the planet make for good business. We focus our energy and resources where unlocking the power of food can make the greatest positive impact on the lives of people and pets, the environment, and our shareholders and other stakeholders.
